Service ASO (App Store Optimization)

No fluff. Just growth.

ASO: Visibility That Converts in the Mobile Era

At Pink and Brain, we treat ASO not just as a checklist but as a strategic lever for mobile growth. Our experience in acquisition extends beyond search engines into app stores, where visibility, relevance, and conversion are the pillars of success. If SEO is the brain, ASO is the pulse of mobile performance.

Why ASO is a game-changer in mobile acquisition

App Store Optimization is more than ranking for keywords. It’s about positioning your app to be discovered, downloaded, and retained. ASO influences how users perceive your brand, how algorithms prioritize your app, and how your product stands out in a crowded marketplace. It’s the bridge between product excellence and user acquisition.

What we offer

360º ASO Audit: a comprehensive analysis of your app’s visibility, metadata, creative assets, reviews, and competitive landscape, aligned with your business goals.
Keyword Intelligence & Positioning: we identify high-impact keywords and optimize your app’s title, subtitle, and description to boost discoverability across stores.
Creative Optimization: design and test screenshots, icons, and videos that drive conversion. We blend UX psychology with performance data to maximize impact.
Review & Rating Strategy: we help you build a sustainable system for gathering positive reviews, managing feedback, and improving your app’s reputation.
Localized Growth: expand globally with localized ASO strategies tailored to each market’s language, culture, and search behavior.
Performance Monitoring: track rankings, installs, conversion rates, and retention metrics with detailed reports and actionable insights.

ASO + Product = Mobile Growth Engine

Our approach integrates ASO into your product roadmap, marketing strategy, and analytics stack—making acquisition a shared responsibility across teams. We mentor product, design, and marketing squads to think ASO-first, ensuring long-term visibility and growth.

Let’s talk. ☕ Claim your free ASO audit and discover how we can turn visibility into downloads—and downloads into loyal users.